Digital Marketing ToolsetMarketing
Marketing ROI Calculator
Calculate your campaign's return on investment, ROAS, and break-even point to measure marketing effectiveness.
Return on Investment (ROI)
200.00%
Profitable campaign
Net Profit
$10,000.00
ROAS
3.00x
return on ad spend
Break-Even Orders
100
at $50 avg order
How Marketing ROI is Calculated
ROI
((Revenue - Cost) / Cost) x 100
ROAS
Revenue / Cost
Net Profit
Revenue - Cost
Break-Even Orders
Cost / Avg Order Value
ROI measures overall profitability as a percentage, while ROAS focuses on revenue return per dollar spent. A ROAS of 3x or higher is generally considered good. The break-even point tells you the minimum number of orders needed to cover your campaign costs before generating profit.