Digital Marketing ToolsetHow Content Brief Gap Analyzer works
Press Load model once: your browser downloads Gemma 3 1B instruction-tuned (web build) (728 MB) from this site and keeps it in its cache. Then add your text and press Analyze locally. The model runs on this device using your graphics card, so nothing you enter is sent to a server. Until the model is loaded, or if your device cannot run it, the tool falls back to a simple keyword check and labels the result as the fallback.
Gemma 3 1B instruction-tuned (web build) is a small open language model from Google. The tool sends it the instruction below plus your two texts, asks for a JSON answer with fixed fields, and shows each field as a card. It runs at temperature 0, so the same input gives the same answer on the same device, though different graphics cards can word it slightly differently.
Inputs longer than 6,000 characters are cut to that length before they reach the model, and the result says so. The model only sees what you paste: it does not look anything up.
The instruction also carries one worked example: the built-in sample with the answer the larger Gemma 4 E2B model gave for it. That example is what lets this smaller model follow the answer format reliably.
The instruction the model gets
You compare 'Your brief' with the 'Competitor outline'. Gaps are topics that appear in the Competitor outline but are missing from Your brief; never list a topic from Your brief as a gap. Only count a topic as covered when Your brief clearly addresses the same point, not just the same subject. Copy topic names as written; do not invent new topics.
What it returns
- Covered in the draft: Competitor topics the draft already covers.
- Gaps to add: Competitor topics the draft does not cover.
- Only in the draft: Topics in the draft that the competitor brief does not have.