CPC Calculator

Marketing

Calculate your Cost Per Click and evaluate pay-per-click campaign performance.

Total Ad Spend ($)

Total Clicks

Click-Through Rate (CTR %)

Cost Per Click (CPC)

$2.00

per click

Clicks Per Dollar

0.50

Estimated Impressions

12,500

based on 2% CTR

How CPC is Calculated

Cost Per Click

CPC = Ad Spend / Clicks

Estimated Impressions

Impressions = Clicks / (CTR / 100)

CPC measures how much you pay for each click on your ad. Lower CPC means more efficient ad spending. Average CPCs vary widely: Google Search ads average $1-$2, while display ads average $0.50-$1.00. Highly competitive industries like insurance or legal can see CPCs above $50.