CPM Calculator

Marketing

Calculate your Cost Per Mille (cost per thousand impressions) to evaluate advertising campaign efficiency.

Total Ad Spend ($)

Total Impressions

Cost Per Mille (CPM)

$2.00

per 1,000 impressions

Cost Per Impression

$0.002000

Impressions Per Dollar

500

How CPM is Calculated

CPM = (Ad Spend / Impressions) x 1,000

CPM stands for "Cost Per Mille" (mille meaning thousand in Latin). It represents how much you pay for every 1,000 times your ad is shown. Lower CPM means more efficient spending on ad visibility. Industry averages range from $1-$10 for display ads and $5-$30 for social media depending on platform and targeting.