Conversion Rate Calculator

Marketing

Calculate your conversion rate and understand revenue impact per visitor and per conversion.

Total Visitors

Total Conversions

Revenue Per Conversion ($)

Conversion Rate

2.50%

250 conversions from 10000 visitors

Visitors Per Conversion

40.0

Total Revenue

$12,500.00

Revenue Per Visitor

$1.25

How Conversion Rate is Calculated

Conversion Rate

Rate = (Conversions / Visitors) x 100

Revenue Per Visitor

RPV = Total Revenue / Visitors

A conversion can be any desired action: a purchase, sign-up, download, or form submission. Average e-commerce conversion rates are 2-3%, while landing pages optimized for a single action can reach 5-10% or higher. Even small improvements in conversion rate can significantly impact revenue.