Email Open Rate Calculator

Marketing

Measure your email campaign performance with open rate, click-through rate, and other key metrics.

Emails Sent

Emails Opened

Links Clicked

Unsubscribes

Open Rate

22.00%

Click-Through Rate

3.30%

Click-to-Open Rate

15.00%

Unsubscribe Rate

0.50%

Email Metric Formulas

Open Rate

(Opened / Sent) x 100

Click-Through Rate (CTR)

(Clicked / Sent) x 100

Click-to-Open Rate (CTOR)

(Clicked / Opened) x 100

Unsubscribe Rate

(Unsubscribes / Sent) x 100

Industry average open rates are 20-25%, with CTR around 2-3%. CTOR (click-to-open rate) measures engagement quality among openers, with 10-15% being a good benchmark. Keep unsubscribe rates below 0.5% to maintain list health.