What share of ad revenue do YouTube creators keep?

According to YouTube's partner earnings overview, creators receive 55% of net ad revenue from their long-form videos' watch pages and 45% of the revenue allocated to them from the Shorts Creator Pool.

What is the difference between CPM and RPM on YouTube?

CPM is what advertisers pay per 1,000 ad impressions, before YouTube's share. RPM is what you earn per 1,000 views after YouTube's share, and it also includes non-ad income such as memberships and YouTube Premium.

Why is my estimate higher than my actual earnings?

Common reasons are a lower share of monetized playbacks than assumed, a lower CPM for your audience's countries, or applying the revenue share to an RPM that already excludes it. Compare with the RPM in YouTube Studio.

How are Shorts earnings calculated?

Shorts feed ad revenue is pooled, and the Creator Pool is split among monetizing creators by their share of engaged views. Creators keep 45% of their allocation. In this calculator, use RPM mode with your Shorts RPM for the most reliable estimate.

YouTube Money Calculator

Estimate YouTube ad earnings per day, month and year from views and CPM or RPM, for long-form videos (55% creator share) and Shorts (45%).

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Last updatedSeptember 17, 2026How we build & check our tools

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How YouTube Earnings Are Estimated

YouTube pays creators a share of the ad revenue their videos generate, so a useful estimate starts with what advertisers pay and then applies that share. This calculator offers two ways in, depending on what numbers you have.

From CPM: earnings = views × monetized playback share × CPM ÷ 1,000 × creator share. With 10,000 daily views, half of them showing ads, and an 8 CPM, advertisers spend40; at the 55% long-form share the creator keeps $22 a day.
From RPM: earnings = views ÷ 1,000 × RPM. RPM is what YouTube Studio reports per 1,000 views after YouTube's share, so no percentage is applied. At a 3 RPM, 10,000 views earn30.
Projections: the daily figure is multiplied by 30.44 days for an average month and 365.25 days for a year, assuming views stay steady.

Every result is an estimate. CPM changes with the viewer's country, the video's topic, the time of year and how many ads a viewer actually sees.

Long-Form vs Shorts Revenue Share

YouTube's partner earnings overview states that creators receive 55% of net revenue from ads shown on their long-form videos' watch pages. Shorts work differently: ad revenue from the Shorts feed is pooled, a Creator Pool is allocated to monetizing creators by their share of engaged views, and creators keep 45% of what is allocated to them.

Why Shorts earn less per view: ads run between Shorts in a feed rather than on a single video, so revenue per 1,000 views is usually a small fraction of long-form RPM.
Editable share: the share field defaults to 55% or 45% when you pick a content type, but you can change it to model other arrangements.
Music in Shorts: YouTube says the 45% share applies whether or not music was used; music licensing is handled when the pool is allocated.

Common Mistakes to Avoid

Applying the revenue share to RPM: RPM is already after YouTube's cut. Multiplying it by 55% again understates earnings by nearly half.
Treating CPM as earnings per 1,000 views: CPM is per 1,000 ad impressions, and not every view shows an ad. That is why the monetized playback share matters.
Using a US CPM for a global audience: advertisers pay far less in many countries, so a channel with mostly international viewers can see a much lower blended CPM.
Forgetting other income and taxes: YouTube Studio's RPM also includes memberships, Premium and Super Chat, while sponsorships are extra. Creators outside the US may have US tax withheld on US-viewer earnings.

Tips for Better Estimates

Use your own RPM if you are monetized: YouTube Studio's revenue analytics show your actual RPM, which beats any industry average.
Check seasonality: ad prices typically rise in the fourth quarter and drop in January, so a yearly projection from a December RPM will run high.
Model Shorts and long-form separately: run the calculator once for each and add the results, since their shares and RPMs differ.
Plan for eligibility: earnings only start after a channel joins the YouTube Partner Program and turns on ads.

For publisher sites rather than YouTube, the ad revenue calculator estimates earnings from pageviews and RPM.

Frequently Asked Questions

Common questions about the YouTube Money Calculator

It depends on your RPM, which YouTube Studio shows after YouTube's share. Many long-form channels see a few dollars per 1,000 views, while Shorts usually earn a small fraction of that. Topic, audience country and season all move the number.